What is digital marketing, nowadays digital marketing become most important than offline marketing all over the world and it develops rapidly in all its channels and methods.
What is the digital marketing
Digital marketing is the using of internet platforms and mobile phone applications to market the products, services and make a brand for your business using all or many types of digital marketing
Example:
When you start a new project or decide to promote your services and reach specific consumers
You need to own a website to introduce your services and history also you can sell products or book tickets from your website.
Need to publish your services on social media platforms like Facebook, Twitter, Instagram…. etc, to make trust between your company and your clients and know their opinions of your services, and can improve your products to meet customers’ needs.
Need to use SEO services on your website to improve your website rank at search engines like google, Bing, yahoo …etc. Also, you can use every channel of digital marketing to market your service.
Digital marketing history
In the past, the only way to market your products is the offline market like flyers, brochures, TV advertising, cold calls, meetings, and events but with the spread of internet usage in the 1990s and 2000s the marketing developments head for digital channels to start a huge jump at marketing and marketing methods.
Benefits of digital marketing
Digital marketing is more useful and effective than offline marketing and there are the best digital marketing benefits
Consumers reach
At digital marketing channels, it is so easy to reach customers who searching for your service from their country, age, activities, home place, and more.
Low cost
The cost of advertising on digital marketing platforms is very low than advertising in offline marketing.
Measurable
The result of using channels of digital marketing is very measurable by knowing the number of posts reached and the clicks you advertise.
Optimizations
When you print flyers or make a television advertisement you cannot edit it or you will lose your money but at social media marketing (SMM) or search engine marketing (SEM) you can optimize your advertising to get the best result and stop it when you want.
Trusted
All clients now search online for products and services and only trust companies that exist on social media platforms and read the reviews about them.
Branding
The spread of a product on social media and all online platforms makes it reach a large audience and helps it to be a brand in a short time if you work on a true plan.
